Introduction :
Nowadays, people use social media a lot. In business we also have several options of digital marketing tools for business. However, they can be difficult to run. Anson Alexander will provide some tips for us for choosing the most effective digital marketing tools. He wants people can save more time and more money after learned this course.
Foundations of digital marketing:
There are some of the different areas of digital marketing will be contained int this course. A lot of company need to rely on some paid tools, but with using free tools, if you really know how to run the social media, it will work better then the paid ones. In social media, there were free post and paid post. The free one is just like the normal ones, the paid posts are need to pay extra money to let more people can know your posts. Youtubers did this a lot for gaining subscribers, reaching a wider audience. I tried this too before when I was in China and tried to make a video channel for myself and shared my stuff like those famous person on the Internet, want to have more people follow me, I used the paid posts.
It is important to choose the right tool that fit us. If the tool is right, we can save more time but the result is better. We can try some new tools sometimes, new things don’t mean they are bad, just not that popular yet, maybe it will work well we just don’t know. We should use some traditional tools that were proven by time. If we decide to use the paid posts, we should try the free trials before to see whether it really works well, if not we can pay the money to continue, if not, it is just waste money.
Social media marketing:
Anson mentioned a social media marketing idea, called organic social media marketing. It means that in social media marketing we should have some thoughts about we should consider, some of the top tools we can use, the ideas that are related to marketing. Like facebook, instagram, twitter, these are the powerful and can influence a lot of people. If we want to pay the money to do the advertisement on the social media, these kinds of famous softwares would be the best choice.
When people think about the social media marketing, people always think about two different ways. We can the regular posts and the organic post to the personal information profile, we can also pay for the display those advertisements. Like a 15 seconds of video in front of the Youtube video, that should work really well. Anson talked about the social media posting. We should promote our accounts when we do the posting.
Different methods of digital advertising:
We should use different ways to do adverting due to different types of tools. There are some ways to help us with the digital marketing. He also set an example, when we search google, we will see some links up at the top of the webpage. They paid the money for doing the advertisement, and google have so many users in the whole. This is definitely a right way to promote the company or business.
If it comes to display advertising, we should choose some websites or social media that will have a lot of users, Google Ad Manager
is a good one, a lot of publishers online. They will help you update the advertisement, they did it for years. Sometimes, if you don’t know how to do something, try to ask some help from others. The advertisement should be look really nice so people want to buy some products or they have the desire to know more about the business.
Search engine marketing is when we pay the money to do the advertisement, like a website if you want to do the advertisement to let more people to know and see your advertisement, you can pay to put the advertisement at the top of some search page. They will say the advertisement is sponsored or promoted. Anson suggested us to choose google if we want to do the advertisement, google is the king in this industry because of the numbers of users from all the world.
When the advertisement is a video form, we have several platforms for us to choose. We should choose the platforms we can use, they should be really benefit the business the most. Mobile advertisement is another way of working, most of the time people will use some apps, so if we want to do the mobile advertisement, we can sponsor some apps, to make them put the advertisement when people just open the app, or we can link some links at the top of and apps pages just like the website advertising.
Content Creation and curation:
For an advertisement, the content is really important, it can decide whether will have interest of it. So the content must be good. When we want to create the content , we can choose several options to help to get a better content. Adobe Spark work as a graphic design software. It can help people to do the design, to do the video, to make the slideshows, a lot of different forms of the advertisement.
Email Marketing:
Most people use email in their daily life, this is a good way to do advertisement as well. However we should think before we make our decisions. The email size is important, if we have a longer email list which means we have more people to inform if we want to send an email. Basically, the more money we pay, the longer email list we can get. The email list is our potential customers.
About the email marketing tool, the first choice is HubSpot. It started about 2004, so they have 15 years of experience. It is probably known as a leader in the industry. We should choose the leader of the industry to get the good result.
Affiliate marketing:
There are tips for us to choose the right tool we can use to do the advertisement, choosing an affiliate marketing network is not easy. First, we need to look the payment system, and have a idea how much do we need to pay if want to do an good advertisement, probably need to do for several times, the money can affect a lot.We don’t want to paying out the commissions, only if they click the link we can pay for the advertisement.
There are a lot of affiliates, we don’t know every one all of them, so better choose a leader of the industry they have a lot of experience, and very good skills, therefore, we pay the same money can get the most beneficial method.
Conclusion:
Digital marketing is important, because it is visual, people need to see the advertisement. Pictures, videos and slideshow and so on they are all the digital marketing. We need to choose the leader of the industry if we want to do the advertisement. Choose a reasonable, and most beneficial one for us the goal.
We will meet a lot of times that some website will put some advertisement at the top or at the side of the webpage. Facebook put some sponsor advertisement all the time too. Because it the software that a lot of people are using everyday. Facebook is the leader of the social media. If we want to the advertisement, facebook is a very smart choice. I saw Sephora and Sportchek’s advertisement at the Facebook page, they sponsored the Facebook, people will know more about their deals and they check their websites to buy something. Social media advertisement is necessary in business.
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Last two pictures from my own facebook page, did the screenshots.
Chang's dream park 